Creating modern mixed use destinations with community at their heart.
Wild Trade seeks to breathe fresh life and fresh thinking into unique, challenging vacant spaces .Repositioning them as commercially successful, high footfall destinations.
Having developed and delivered London’s best loved food, entertainment, leisure and workspace destinations, Wild Trade’s extensive commercial experience is uniquely placed to revolutionize this challenging sector.
There are hundreds of under-used, unloved, outdated, irrelevant spaces across the UK that owners, landlords and local authorities struggle to make work and drive value. This is where our experience in repositioning, developing, and operating across various platforms puts us at a unique advantage. We have worked across markets, retail destinations, meanwhile schemes, festivals, workspace campuses, events, and community spaces.
Wild Trade was set up to create contemporary, mixed-use destinations. This is achieved through community integration, upgraded infrastructure, quality operations, curated occupier mix, improved public realm, cultural programming, events and partnerships. Our mission is to revitalise and reconnect these places with historic audiences while attracting new ones. They simply become somewhere people actively choose to visit, stay and return to.
Who We Are
Wild Trade is led by Marcus Weedon, Alistair Maddox and Tom Bickers — a partnership with decades of combined experience building London’s most loved markets, festivals and hospitality destinations.
Marcus Weedon
Marcus is founder of Everything's For Sale (EFS), a London-based group that creates and operates contemporary food, drink, entertainment and market concepts. With more than 30 years activating urban spaces, he has turned parks, heritage sites and overlooked public spaces into high-footfall cultural destinations. At Between the Bridges he took a disused 30,000 square foot car park between the London Eye and Hungerford Bridge and made it a multi-venue live space drawing over 1 million visitors a year. In Kingston, EFS won the tender to take on the historic market square, restoring a centuries-old trading place with a rebuild of the hot food and produce stalls, a redesigned terrace, a year-round events programme running from food festivals to seasonal markets, and the refurbishment of a long-empty listed Georgian building across two floors, all delivered under full planning consent.
On Venn Street he worked with local councillors and Lambeth Council to secure a road closure and full pedestrianisation, opening a weekend market on a street that was largely boarded up at launch and is now one of Clapham's busiest by day and night. Brockwell Live grew under him from a single Field Day weekend into a three-weekend season holding arguably the most credible festivals London has to offer: Mighty Hoopla, Cross the Tracks, City Splash, Wide Awake, Field Day and the Lambeth Country Show. At Crystal Palace Bowl, which hosted Pink Floyd, the Beach Boys and Elton John through the sixties and seventies and staged Bob Marley's last London show in 1980 before falling quiet after The Cure played in 1990, he floated the stage on the lake to bring audiences closer to the artists, reinstating it as South Facing in 2021. His portfolio also includes XOYO and Winterville. Marcus leads the creative vision and commercial delivery across every Wild Trade project.
Alistair Maddox
Alistair leads on operations and curation, with over 20 years working on the interface between real estate and hospitality; creating and operating some of London’s most characterful mixed-use destinations from large scale office campuses to London’s most famous and well-loved markets. Alistair was CEO of iconic Borough Market, leading the world-famous estate and historic retail landmark at the centre of the UK’s food scene with over 250 market stalls, restaurants, pubs, bars, cafes; and 26m visitors a year. As Development Director and head of asset management of Brixton Village he oversaw the curation and operation of more than 300 independent restaurants, cafés, shops and bars across a series of Grade II listed market arcades.
As Project Director at Make Shift he designed and delivered Hackney Bridge from the ground up, leading a tenant curation and leasing strategy that saw over 70% of tenants come from the local area. Alistair worked with visionary developers Stanhope and Trilogy to position and operate the mixed-use workspace estates White City Place and Republic. He also co-founded and delivered the revitalised Broadway Market, creating one of the UK’s the most successful street markets and regeneration projects. This led to consulting on a number of London’s other markets and regen projects. He has also run his own neighbourhood bar and restaurant in Hackney. Alistair brings the hands-on experience of operating places that the best operators want to be part of and building the kind of mix that keeps people coming back.
Tom Bickers
Tom leads on food. Founder of Dome, he specialises in creating and operating multi-brand food environments across the UK and internationally — from large-format festival sites and destination pop-ups to permanent food halls, including a transatlantic pop-up series across London and New York and a London-to-UAE food hall concept. With Michelin-trained expertise and a deep network of emerging and established operators, Tom leads concept creation, trader selection and food-led programming.
Together, the team combines proven market and retail curation, food-led destination building and large-scale operational delivery — the same combination of skills that has already turned underused public spaces across London into places people choose to return to, again and again.
Our Work
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Kingston Ancient Market & Square
Working in partnership with Kingston Council, Wild Trade is repositioning Kingston's Ancient Market square as a curated day-to-evening destination for food, produce, independent retail, culture and events.
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![An image of The Between The Bridges]()
Between The Bridges
The South Bank's celebrated outdoor venue, created and operated by the team: street food, bars, music, sport and events across a full seasonal programme.
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![Borough Market]()
Borough Market
London's most famous food market, and one of its oldest, led by Alistair at the very top of the UK's independent market scene.
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![An image of Broadway Market]()
Broadway Market
Co-founded by Alistair, the struggling East London street market that became one of the city's best loved Saturday destinations.
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![An image of Brixton Village]()
Brixton Village
More than 300 independent restaurants, cafés, shops and bars curated across Brixton's Grade II listed market arcades, with Alistair as Development Director.
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![An image of Venn Street Market]()
Venn Street Market
Founded by Marcus, Clapham's weekly food and producers' market, and proof that one closed street can become the social heart of a neighbourhood.
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![An image of Peckham Levels]()
Peckham Levels
A disused multi-storey car park given a second life as a home for independent food operators, traders and creative businesses, busy day and night.
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![Photo of Hackney Bridge]()
Hackney Bridge
Designed and delivered from the ground up by Alistair: a canalside food hall, workspace and events destination where over 80% of tenants are local.
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![Photo of EAT DOME food units at a festival]()
Dome / EAT DOME
Founded by Tom, Dome creates and operates multi-brand food environments across the UK and internationally, from festival sites to permanent food halls.
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![Photo of Mighty Hoopla Festivals main stage]()
Festivals & Events
Field Day, Winterville, Brockwell Live and South Facing at Crystal Palace Bowl: the live events pedigree behind Wild Trade's year-round cultural programming.
